A few very important changes that Facebook has implemented that have made “messenger bots” extremely valuable for local business owners (and those of us who work with them).
Today, I will share my 5 favorite messenger bot campaigns with you.
These are the campaigns that you can setup and run with a local business and get near instant leads for your client (or your own business).
My 5 Favorite Messenger Bot Campaigns for Local Lead Generation:
1. The “Limited Offer” Campaign
In this campaign, we use a Facebook post to offer something amazing for sale at our business and ask people to comment to get the deal (the way you ask is important). We use our messenger bot to contact everyone who comments and start up a real conversation with the business we’re working with.
2. The “Big Problem” Campaign
We do a post that asks people their opinions about a community problem and gets them to reply to the post (a facebook ad gets this visibility). We then use an automated messenger bot to contact them privately with a very specific message.
3. The Local Event Connector” Campaign
We use a sponsored post on our Facebook page to “promote” a local event and ask people if they’re going. We then leverage a messenger bot to contact them with a special question.
4. The “Only One Giveaway” Campaign
In this campaign, we are doing a standard “giveaway” of one item on our Facebook page. The follow-up that the messenger bot does is where things get interesting (more on that soon).
5. The “Big Fear” Campaign
We do a post that surrounds one of the biggest objections that people have to do business with our client or making a purchase at our business. We then use a messenger bot to reach out and directly address the issue (this one is killer).
Each of the above bot campaigns is designed to start a conversation with a targeted lead right on your client’s Facebook wall and then start a conversation with them in messenger (that sets your business up to close them as a customer). This all happens through the power of a good setup messenger bot.
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